In our rapidly changing African cities, commercial spaces are multiplying: hotels, concept stores, showrooms, restaurants, offices. But one reality persists.
Too often, the customer comes in, consumes... and doesn't come back.
The African consumer, in all his diversity, is curious but fickle. He tests, compares, and skips. He comes to see "what's out there," then moves on to something else. However, in this model, a single night's stay or a single purchase is not enough to make a business model profitable. To last, you have to create a connection and build a memory.
And this doesn't just happen with a menu or a quality product. It starts with the location.